Your status: not signed in. [ 
An Ipsos Public Affairs Point of View
Public Opinion is sovereign in democracy. Unmet citizen demands are the harbingers of future electoral disaster. Political leaders and policy officials, therefore, must be attuned to what is important to citizens. So…do Americans demand different things from their presidents than they do from their mayors? Are the issues the same? Or do Americans differentiate between the issues presidents must face versus what mayors must consider? We examine these questions here.
GOOD RESEARCH LEADS TO GOOD IDEAS - GOOD IDEAS LEAD TO SMART STRATEGIES
To access the full article you have requested, please create a free membership. With your membership, you will have unlimited access to all of our knowledge resources-white papers, point-of-views, new and archived articles from Ipsos Ideas magazine, and recent Ipsos publications from around the globe- from each of our research specialty practices: advertising, customer loyalty, marketing, public affairs, and forecasting, modeling, and consulting.
In addition, you can choose to receive breaking news, research, and analysis specific to your industry and interests. Member benefits also include invitations to exclusive webinars, local event notification, and more. Sign up is easy, and should only take a moment of your time.
