Your status: not signed in. [ The Net Promoter Debate
An Interview with Tim Keiningham, Senior Vice President, Ipsos Loyalty
Unedited Version
Reported in Admap magazine, May 2007
Net Promoter is one of the hottest business metrics of the moment. Firms like General Electric, Intuit, and American Express embrace the formula because of its reported linkage to growth. This summer, however, two leading scientific journals will publish papers challenging the claims to Net Promoter's predictive powers. Tim Keiningham, Senior Vice President of Ipsos Loyalty and the lead author of these papers, discusses the startling results of these investigations.
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