Your status: not signed in. [ Ipsos Ideas Global: Moods, Minds, and Motivations: Measuring Emotions for Advertising Results
"Moods, Minds, and Motivations: Measuring Emotions for Advertising Results," is the result of an exciting new research and development project by the advertising research experts at Ipsos-ASI, the largest provider of advertising pre-testing services in the world.
Knowing that emotions influence purchase motivation, the team at Ipsos-ASI set out to determine how to accurately measure emotional responses to advertising, and how to use that learning to explain brand purchase intent. The result is cutting-edge, actionable insight into how advertising can affect consumer motivation. You'll also find out whether high-priced celebrity ads work.
To download the complete issue in French or Spanish, please go to www.ipsos.com.
GOOD RESEARCH LEADS TO GOOD IDEAS - GOOD IDEAS LEAD TO SMART STRATEGIES
To access the full article you have requested, please create a free membership. With your membership, you will have unlimited access to all of our knowledge resources-white papers, point-of-views, new and archived articles from Ipsos Ideas magazine, and recent Ipsos publications from around the globe- from each of our research specialty practices: advertising, customer loyalty, marketing, public affairs, and forecasting, modeling, and consulting.
In addition, you can choose to receive breaking news, research, and analysis specific to your industry and interests. Member benefits also include invitations to exclusive webinars, local event notification, and more. Sign up is easy, and should only take a moment of your time.
