Your status: not signed in. [ Ipsos Ideas Global
Loyalty: Myths and Realities about Desire
Each issue of the Ipsos Ideas global newsletter features an in-depth analysis of a topical market research issue, examined from an international perspective. In this issue, experts from Ipsos Loyalty explore the evolution of customer satisfaction and retention models, from the quality movement to the database age to the present, and the misperceptions that have accumulated along the way. Combining their experience with the latest academic understanding and recent research, they identify pervasive loyalty myths that have been delivering false hopes and disappointing results. With the myths exposed, the authors describe the loyalty truths and processes that can generate a truly successful loyalty program.
Contents:
- Consecutive Mythologies
- Shattering the Myths of Customer Loyalty
- The Parable of Plastic Loyalty
- The Seven Truths of Customer Loyalty
GOOD RESEARCH LEADS TO GOOD IDEAS - GOOD IDEAS LEAD TO SMART STRATEGIES
To access the full article you have requested, please create a free membership. With your membership, you will have unlimited access to all of our knowledge resources-white papers, point-of-views, new and archived articles from Ipsos Ideas magazine, and recent Ipsos publications from around the globe- from each of our research specialty practices: advertising, customer loyalty, marketing, public affairs, and forecasting, modeling, and consulting.
In addition, you can choose to receive breaking news, research, and analysis specific to your industry and interests. Member benefits also include invitations to exclusive webinars, local event notification, and more. Sign up is easy, and should only take a moment of your time.
