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What response did you get when you last complained to a company, in person or in writing? Did you feel like a troublemaker interrupting the bureaucratic operating process with an inappropriate complaint? Or was your complaint totally disregarded, and you never received a response? These are all conceivable outcomes – and all too often, the only outcomes. If this rings true, you may have then turned your back on the company, and probably let off steam to friends and relatives. Perhaps, however, a serious interest was taken in your complaint and the problem you mentioned was resolved quickly and with a minimum of fuss. You were probably pleasantly surprised by this response, and have since remained loyal to the company, whilst telling friends about your experience. It is possible for things to happen like this – and this is how things should happen.
GOOD RESEARCH LEADS TO GOOD IDEAS - GOOD IDEAS LEAD TO SMART STRATEGIES
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