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Part one of a two-part series on market segmentation
Far more new product ideas are conceived than resources exist to introduce them. The challenge for companies wanting to maximize their return on investment in this process is sorting out the potentially winning ideas from the probably lousy ones. To do this, companies are adding rigor to their new product development process by adopting development blueprints. Still, the best processes available can easily be derailed by something as simple and avoidable as a poorly written or executed concept.
GOOD RESEARCH LEADS TO GOOD IDEAS - GOOD IDEAS LEAD TO SMART STRATEGIES
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