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Confirm Product Acceptability and Minimize Your Risk
When a company changes its product formulation, confirmatory product testing is conducted to assess the new product’s viability versus the current product or a pre-determined standard. In addition to viability, the business risk should be considered since changing a product’s formulation always entails risk. To evaluate this risk, Ipsos utilizes an alienation testing technique. The alienation technique, including methodology and analysis, along with examples, is the focus of this White Paper.
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