Your status: not signed in. [ RSS – Crossing into the Mainstream
Really Simple Syndication (RSS) lets online users freely subscribe to their choice of content sources across the web. Aggregation tools display summaries of these subscriptions, which update automatically when new information is available or posted, thereby reducing the need for users to visit many individual websites.
The use of RSS in websites is becoming more common, but very few Internet users are actually aware of it. Recent research conducted by Ipsos Insight on behalf of Yahoo! reveals that many Americans use RSS unknowingly via personalized start pages and browser-based experiences.
If you are interested in learning how to position RSS among mainstream users, you need to read this white paper.
GOOD RESEARCH LEADS TO GOOD IDEAS - GOOD IDEAS LEAD TO SMART STRATEGIES
To access the full article you have requested, please create a free membership. With your membership, you will have unlimited access to all of our knowledge resources-white papers, point-of-views, new and archived articles from Ipsos Ideas magazine, and recent Ipsos publications from around the globe- from each of our research specialty practices: advertising, customer loyalty, marketing, public affairs, and forecasting, modeling, and consulting.
In addition, you can choose to receive breaking news, research, and analysis specific to your industry and interests. Member benefits also include invitations to exclusive webinars, local event notification, and more. Sign up is easy, and should only take a moment of your time.
