Your status: not signed in. [ Pricing-New-to-Market Technologies
An evaluation of applied pricing research techniques
The pressure to gain market share and revenue with new-to-market technology services and products is unrelenting. With millions of dollars and hundreds of jobs potentially on the line, it is imperative that the product marketer is equipped with the best information available to determine the optimal pricing strategy for a new service or product. But with the variety of pricing research techniques to choose from, how does the product marketer know which is best? This paper reviews commonly used pricing research techniques and discusses when it is best to use each so that the product marketer can make better choices in determining pricing strategies.
GOOD RESEARCH LEADS TO GOOD IDEAS - GOOD IDEAS LEAD TO SMART STRATEGIES
To access the full article you have requested, please create a free membership. With your membership, you will have unlimited access to all of our knowledge resources-white papers, point-of-views, new and archived articles from Ipsos Ideas magazine, and recent Ipsos publications from around the globe- from each of our research specialty practices: advertising, customer loyalty, marketing, public affairs, and forecasting, modeling, and consulting.
In addition, you can choose to receive breaking news, research, and analysis specific to your industry and interests. Member benefits also include invitations to exclusive webinars, local event notification, and more. Sign up is easy, and should only take a moment of your time.
