Your status: not signed in. [ 
To satisfy the growing demand for online research, some Internet survey providers are inviting their respondents to complete an ever-increasing number of surveys. As a result, concerns have emerged as to whether these practices are influencing the decisions made based on these survey results.
In 2005, Ipsos, The NPD Group, and TNS—three research industry leaders in the realm of managed access panel philosophies—formed a partnership to identify and better understand heavier online survey participants and their potential impact on survey results. This whitepaper shares the results.
GOOD RESEARCH LEADS TO GOOD IDEAS - GOOD IDEAS LEAD TO SMART STRATEGIES
To access the full article you have requested, please create a free membership. With your membership, you will have unlimited access to all of our knowledge resources-white papers, point-of-views, new and archived articles from Ipsos Ideas magazine, and recent Ipsos publications from around the globe- from each of our research specialty practices: advertising, customer loyalty, marketing, public affairs, and forecasting, modeling, and consulting.
In addition, you can choose to receive breaking news, research, and analysis specific to your industry and interests. Member benefits also include invitations to exclusive webinars, local event notification, and more. Sign up is easy, and should only take a moment of your time.
