Your status: not signed in. [ Identifying the Drivers of Patient Persistence and Compliance with Instructed Rx Therapy
Direct-to-consumer advertising (DTC) has successfully generated awareness, expanded markets, and motivated consumers to seek prescription drug treatment for their chronic and episodic illnesses. Popular DTC drug classes such as statins, proton pump inhibitors (PPIs), and asthma controllers have enjoyed year-over-year growth with the support of blockbuster introductions and innovative communications strategies, including advertising to consumers. These factors have fueled strong expansion of their respective patient base consistent with the needs of an aging population. Although the span of these categories has increased significantly over the years, patient drop-offs and non-compliance with instructed therapy continue.
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