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At Ipsos, we've been following the developments of the health and pharmaceutical sector since 1997. We were the first to identify the power of direct-to-consumer advertising within the pharmaceutical industry, beginning with the groundbreaking efforts in the prescription allergy market. Since then, we have continued to be an industry leader and the foremost provider of custom and syndicated research solutions for prescription and non-prescription drug manufacturers and biotech and healthcare providers.
The Health Fact Book shares some of the insights Ipsos Health has recently gained on the rise in prescription drug fulfillment in the United States and the factors supporting its growth. This book provides a sampling of information from Ipsos Health marketing research services, including Ipsos PharmTrends® and Ipsos Sufferer Panels.
GOOD RESEARCH LEADS TO GOOD IDEAS - GOOD IDEAS LEAD TO SMART STRATEGIES
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