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Forecast, simulate, and change your future
Each issue of the Ipsos Ideas global newsletter features an in-depth analysis of a topical market research issue, examined from an international perspective. In this issue, Ipsos’ forecasting, modeling, and consulting experts around the world offer cases studies and articles to help you optimize the success of your innovations, better manage competitive risks, fine tune your global offering with local perspectives, maximize your marketing return on investment (MROI), and increase profit.
Contents:
- Ten Guidelines for Successful Brand Management
- Going Global, Regional, and Local
- Strategic Anticipation of Product Success
- Marketing Return on Investment Analytics
GOOD RESEARCH LEADS TO GOOD IDEAS - GOOD IDEAS LEAD TO SMART STRATEGIES
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