Your status: not signed in. [ Ipsos Ideas Global: The Faces of Political Seduction
Each issue of the Ipsos Ideas global newsletter features an in-depth analysis of a topical market research issue, examined from an international perspective. This issue has been prepared by our public affairs experts from around the world, and tackles major and emerging trends in political communication during election campaigns.
Contents:
- U.S.: Bad Ads, and Ads that Change the Viewers' Worldview
- Canada: Triumph of Negative: The 2004 Canadian Federal Election
- France: Why French Politics Needs the Return of Advertising
- Italy: Berlusconi’s Political Communication Strategy
To download the complete issue in French or Spanish, please go to www.ipsos.com.
GOOD RESEARCH LEADS TO GOOD IDEAS - GOOD IDEAS LEAD TO SMART STRATEGIES
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