Your status: not signed in. [ Ipsos Ideas Global: The New Era of Customer Relationships
Each issue of the Ipsos Ideas global newsletter features an in-depth analysis of a topical market research issue, examined from an international perspective. In this issue, Ipsos’ loyalty experts explain how customer relationship management (CRM) has entered a new era, and describes critical factors to make loyalty pay off using examples and case studies.
Contents:
- The New Era of Customer Relationships
- Beyond Mere Satisfaction, the Role of Customer Delight
- Helping to Step-Change CRM Effectiveness at Homebase: A Case Study
GOOD RESEARCH LEADS TO GOOD IDEAS - GOOD IDEAS LEAD TO SMART STRATEGIES
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