Your status: not signed in. [ Ipsos Ideas Global: Advertising: Money down the drain?
Each issue of the Ipsos Ideas global newsletter features an in-depth analysis of a topical market research issue, examined from an international perspective. In this issue, advertising research expert John Hallward questions why so few ad campaigns achieve their goals and what advertisers could do to improve things.
Contents:
- All media work. So, what now?
- Falling in Love… With a Brand
GOOD RESEARCH LEADS TO GOOD IDEAS - GOOD IDEAS LEAD TO SMART STRATEGIES
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