Your status: not signed in. [ Ipsos Ideas Global: "Krisis", The New Qualitative Approach from Ipsos
Each issue of the Ipsos Ideas global newsletter features an in-depth analysis of a topical market research issue, examined from an international perspective. "Krisis: The New Qualitative Approach from Ipsos," has been prepared by Ipsos qualitative research experts as well as partners and clients who participated in the development of Ipsos' innovative focus group methodology.
Krisis addresses how social groups interact and function in controlled settings. This issue discusses why we believed we had to shake up the rules of the qualitative research game, how to get participants to remove the masks they hide behind, and ultimately, how to help individuals differentiate and express themselves within focus groups.
To download the complete issue in French or Spanish, please go to www.ipsos.com.
GOOD RESEARCH LEADS TO GOOD IDEAS - GOOD IDEAS LEAD TO SMART STRATEGIES
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