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Corporate Reputation: Connecting Fantasies with Reality
Each issue of the Ipsos Ideas global newsletter features an in-depth analysis of a topical market research issue, examined from an international perspective. In this issue, experts from Ipsos’ Public Affairs, Corporate Reputation, and Employee Relationship Management teams around the globe offer insight into how corporations can increase the concordance between their image and their reality—deepening trust with consumer-clients, media, and employees, and ultimately, building corporate resiliency.
Contents:
- Building Stakeholder Relations
- What You Do Speaks So Loudly That I (Sometimes) Cannot Hear What You Say
- The Resiliency Concept
- Corporate Reputation with Consumer-Clients
- Employees and Companies: Towards a Transactional Relationship
- How Institutional Investors Assess Companies
GOOD RESEARCH LEADS TO GOOD IDEAS - GOOD IDEAS LEAD TO SMART STRATEGIES
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