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What's in a Question: The Art and Science of Market Research
With the emergence of the Internet and the mobile phone, the market research industry is facing a revolution in data collection. How will respondents be interviewed in the future? The tenth issue of the global edition of Ipsos Ideas magazine, entitled "What's in a Question: The Art and Science of Market Research," examines how the new information technology paradigm—with the Internet, the mobile phone, G3 technology, and borderless virtual communities—affects data collection capabilities, methodologies, and our understanding of people around the globe.
Contents:
- Mobile Phones: Welcome to the Nomadic World
- Waking the Solider Kali
- Online Research: Gearing up a New Vision
- Global Interviewing Capabilities and Standards
- Innovation in Interviewing techniques: The Australian Case
For previous issues of our global magazine, visit the Ipsos Ideas library.
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