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Adding Emotion to the Loyalty Mix
How can brands build loyalty and deeper attachments with their customers in an increasingly commoditized world with structurally disloyal consumers? Are companies building brand loyalty or customer loyalty? Is their communication over-promising thus damaging customer satisfaction? What is the role of price in building – or destroying – loyalty? The eleventh issue of the global edition of Ipsos Ideas magazine, entitled "Adding Emotion to the Loyalty Mix", examines these topics through articles written by a group of Ipsos' senior Loyalty experts.
Contents:
- Are You Building Brand Loyalty or Customer Loyalty?
- Tell It Like It Is
- Money Can’t Buy You Love? The Relationship Between Loyalty and Price
- The Breaking Point: Moments of Truth
- Customers and Employees: A Complex Relationship
To download the complete issue in French or Spanish, visit the Ipsos Ideas library.
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