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Gimme! Lessons Learned:
Dealing with Undesired Consumer Attitude
Learn how your advertising is filtered through the genetic building blocks that form and change attitudes by downloading a complimentary excerpt from Gimme! The Human Nature of Successful Marketing.
The problem with attitudes and beliefs is that they are well burned into the neurons, and they have emotional attachments or associations. Thus, changing an established attitude particularly a negative one, is difficult to do. Many successful ad campaigns have had success by recognizing their brand's shortcomings and admitting or agreeing with the negative attitudes of the consumer.
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