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Gimme! Lessons Learned:
Senses and Brand-Created Properties
Learn more about how our five senses can impact emotional association to a brand by downloading a complimentary excerpt from Gimme! The Human Nature of Successful Marketing.
In our experience, enriching brands through the use of advertising properties, brand characters, spokespersons, or elements such as the "pink ribbon", can give you a competitive edge and, most of all, increase purchase interest.
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