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Advertising Research
Articles
- Ipsos Research Fuels Winning Campaigns
- Great Brand Research in Store
- Brand Research that Truly Connects
- Brand Research to Bank On
- Refreshing Research on Brand Performance
- Stacking the Advertising Odds in Your Favor
- Digital Delivers: Building Your Brand Online
- Qualitative and Quantitative Measures for Advertising Pre-testing
- Lessons Learned: Advertising Creative and Your Brand
- Going for Advertising Gold: 2008 Olympics
- We’re Only Human, Baby
- Evolution for the Marketing Species: Time for “Consumer-Centric Management”
- Lessons Learned: Three Lessons from the New Book Gimme! The Human Nature of Successful Marketing
- Lessons Learned: Three Lessons from the New Book Gimme! The Human Nature of Successful Marketing
- Creating Advertising That Works
- Using Online Interactive Forums to Gauge Readers’ Opinions and Build Ad Revenue
- Power Your Ads With Brand Link
- Brands and Emotions
- High Attention Processing: The Real Power of Advertising
- Emotion and Engagement, Brand Equity, and Persuasion
- Luxury and Advertising
- Ads Good Enough to Eat: 8 Ways to Increase TV Commercial Recall Probabilities in the Food Category
- Advertising in 10 Seconds or Less
- The Last Three Seconds: How to Turn Taglines into Powerful Equity Building Tools
- Celebrity Ads That Sell
- Going for Advertising Gold with the 2004 Athens Olympics
- Ready for Global Advertising Research?
- Advertising Wear-out
- The Creators of Motivation Advancement in the Exploration of Emotions
- Secrets of Advertising
- Super Bowl Scores Again
- Lessons Learned for Direct-to-Consumer Advertising of Prescription Drugs
- Critical First Steps to Advertising Success
- Copy Testing Under the Gun?
- DTC Ads Work for Prescription Drugs
- Compliance Through Direct-to-Consumer Advertising?
- Copy Testing U.S.-Style
- Direct-to-Consumer Advertising
- Building Brand Equity Through Advertising
- Kids' Commercials
- Is Direct-to-Consumer Advertising for Drug Samples Effective?
- Why the Super Bowl Scores for Advertisers
Downloads
- Advertising Research: Target Their Baser InstinctsPOINT OF VIEW
- Gimme! Lessons Learned: Senses and Brand-Created PropertiesPOINT OF VIEW
- Gimme! Lessons Learned: Familiarity, Reach, and TURFPOINT OF VIEW
- Gimme! Lessons Learned: Creative is King. Ensure it is Great.POINT OF VIEW
- Gimme! Lessons Learned: Dealing with Undesired Consumer AttitudePOINT OF VIEW
- Ipsos Ideas Global: Moods, Minds, and Motivations: Measuring Emotions for Advertising Results
- The Creators of Motivation WHITE PAPER
- Ipsos Ideas Global: Advertising: Money down the drain?
Consumer Products
Articles
- How Expensive Is Your Product Perceived to Be?
- Caution: Understand the Potential of the Market Before You Enter
- The Face of the Web: A Future with Fewer Wires
- Sitting in the Director’s Chair for New Product Launches
- Getting to the Root of Innovation Part 1 of 2
- Getting to the Root of Innovation Part 2 of 2
- Product Testing: Handle with Care
- Central Location Testing: Still Golden In Its Golden Years
- Using the Opportunity Score to Choose Winning Concepts
- Package Testing is Essential…
- The Base-Refill Business Model
- Brands Without Borders: Understanding Brand Extension
- Shapley Value Versus TURF for Product Line Optimization
- Power Prospecting
- Optimizing Line Extensions in Uncertain Market Conditions: A Case Study
- Make Your Concepts Stronger with Brand Success Factors
- Modeling a Shopper's Decision-Making Process
- Evaluating Source of Volume and Cannibalization for New Packaged Goods Line Extension Ideas
- When Sampling Works
- Leveraging an Omnibus
- Forecasting: Maximizing Demand for Your Brand
- Can Product Uniqueness Boost Consumer Purchase Interest?
- Marketing to the Hispanic Language Split
- Leader of the Pack
- Creating Winning Concepts
- Building Better Brands
- Focus On Intent
- TURFing Your Way to Successful New Product Introductions
- Making Products Psychologically Fulfilling
- Book Industry Struggles with Slow Growth
- How to Produce a Winning Concept
- What are a Refrigerator's Contents Worth?
- Don't Leave New Product Launches to Guesswork
Downloads
- Taking a Fresh Look at Measuring Trial Potential for Consumer Packaged Goods Concepts POINT OF VIEW
- Will Reformulating Your Product Be a Risk to Your Business? WHITE PAPER
- Identifying the Variables that Drive Shelf Standout POINT OF VIEW
- Product Testing: Handle with Care POINT OF VIEW
- Package Testing is Essential POINT OF VIEW
- Appropriate Applications of TURF and Shapley Value for Product Line Optimization WHITE PAPER
- Going Beyond TURF to Complement and Extend Existing Product Lines WHITE PAPER
Consumer Trends
Articles
- Online Spending for the Holidays
- The Online Teen: What Marketers Need to Know
- Public Perceptions of Internet Gambling
- Canadians Embrace the Spirit of Giving this Holiday Season
- Americans' Take on Nutritional and Dietary Supplements
- Consumers Embracing Digital Imaging
- Online Poker Still A Big Draw, But Security And Legitimacy Concern Many Would-Be Players
- Cash or Charge?
- Money in the Bank
- The Arrival of the Convergence Revolution
- The Empowered Pharmaceutical Consumer
- Tuning In To Cable, Media & Entertainment Research
- The Hype is Back!
- Women as Consumers
- Book Industry Struggles with Slow Growth
Finance & Economy
Articles
- Financial Services: Take Segmentation to the Next Level
- Knock, Knock, Who’s There? Corporate Identify Theft and Security Concerns
- Financial Services Take Segmentation to the Next Level
- Cash or Charge?
- Investing in Cultural Understanding
- War's Fallout
- What are Today's Biggest Investors Doing?
Downloads
Forecasting, Modeling & Consulting
Articles
- Innovation: Debunking the Myths (Part III)
- Forecasting Successfully in Today’s Ever-Changing Market
- Innovation: Debunking the Myths (Part II)
- Innovation: Debunking the Myths (Part I)
- Making Sure the Next Big Idea is the Right Idea
- Consumer Habits are Hard to Break—Even Good Ones
- A Case for the Realistic Concept in Testing
- Brand Stretch: The Path to Mega Branding
- The Base-Refill Business Model
- Brands Without Borders: Understanding Brand Extension
- The Right Price
- Estimating the Market Potential for New and Innovative Products
- Make Your Concepts Stronger with Brand Success Factors
- Modeling a Shopper's Decision-Making Process
- Analysis of Multi-Nation Research
- When Sampling Works
- Forecasting: Maximizing Demand for Your Brand
- Can Product Uniqueness Boost Consumer Purchase Interest?
- Creating Winning Concepts
- Building Better Brands
- Making Advanced Analytics Better Reflect the Real Marketplace
- New Concepts Benefit From Wider Testing
- How to Produce a Winning Concept
- Don't Leave New Product Launches to Guesswork
Downloads
- The Art of Concept Evaluation: Identifying Your Next Masterpiece
- Innovation: Seven Commonly Held Misconceptions
- Ipsos Ideas Global: Secure the Success of Your Brands
Healthcare & Pharma
Articles
- Americans' Take on Nutritional and Dietary Supplements
- Canadian Views on Collaborative Health Care
- The Food and Beverage Industry: A Healthy Reputation?
- Market Shaping Research: Using Survey Research to Inform, Instruct, and Influence Decision Makers and Consumers
- Disease Prevalence and Treatment Reticence
- Living Longer, Living Stronger
- Dr. Jekyll and Mr. Hyde: Pharmaceutical Companies Contend with Drug Benefit and Risk Communications
- Pharmaceuticals and the Battle for Public Opinion
- The Empowered Pharmaceutical Consumer
- Lessons Learned for Direct-to-Consumer Advertising of Prescription Drugs
- DTC Ads Work for Prescription Drugs
- Compliance Through Direct-to-Consumer Advertising?
- Direct-to-Consumer Advertising
- Empowered Patients a Growing Force
- Is Direct-to-Consumer Advertising for Drug Samples Effective?
Downloads
- Identifying the Drivers of Patient Persistence and Compliance with Instructed Rx Therapy CASE STUDY
- Health Fact Book CUSTOMER REPORT
Ipsos Ideas Global Newsletter
Downloads
- Ipsos Ideas Global: Adding Emotion to the Loyalty Mix
- Ipsos Ideas Global: What's in a Question: The Art and Science of Market Research
- Ipsos Ideas Global: Corporate Reputation: Connecting Fantasies with Reality
- Ipsos Ideas Global: Loyalty: Myths and Realities about Desire
- Ipsos Ideas Global: Moods, Minds, and Motivations: Measuring Emotions for Advertising Results
- Ipsos Ideas Global: "Krisis", The New Qualitative Approach from Ipsos
- Ipsos Ideas Global: Secure the Success of Your Brands
- Ipsos Ideas Global: The Faces of Political Seduction
- Ipsos Ideas Global: The New Era of Customer Relationships
- Ipsos Ideas Global: Opinions of the War, and the War of Opinions
- Ipsos Ideas Global: Advertising: Money down the drain?
Loyalty & Satisfaction
Articles
- Three Critical Issues Facing Loyalty and Customer Satisfaction Research
- Employee Wellbeing: New Rules for a Better Workplace
- The Communication Imperative: Dialoguing with Employees in Anxious Times
- Navigating Through Turbulent Times: The People Side of Change
- Profitable Loyalty: Turning More of Your Current Customers into Your Ideal Ones
- Are Engaged Alumni Found or Created?
- Net Promoter: A Longitudinal Examination
- The Net Promoter Debate
- Tell It Like It Is
- Are You Building Brand Loyalty or Customer Loyalty?
- Constructive Cynicism Part 1
- Constructive Cynicism Part 2
- Management Teleology: What’s Wrong with Finding What You’re Looking For
- Making Employee Engagement a Focus
- How to Set Your Staff on Fire: Investing in Employee Relationship Management for Business Innovation
- In Search of Lost Trust
- Chickens and Eggs: Business Performance and Delight
- Shattering the Myths of Customer Loyalty
- Case Study: Strategic Insights for Optimizing Customer Loyalty
- CSM & M: Customer Satisfaction Measurement and Management
- How to Determine the Hidden Value of Your Customers
- CEM
- What’s the Word on Your Grapevine?
- Parlez-vous Loyalty?
- A Primer on Loyalty
- Loyalty
- Turning Customer Satisfaction into Profits
- What Do Customer Satisfaction and Loyalty Mean—to Your Bottom Line?
Downloads
- The Net Promoter Debate: Of Science and Religion? WHITE PAPER
- The Net Promoter Debate - An Interview with Tim Keiningham, Senior Vice President, Ipsos Loyalty WHITE PAPER
- Paper by Ipsos Researcher Among Most Influential Papers in Last 25 Years WHITE PAPER
- Multicollinearity in Customer Satisfaction Research WHITE PAPER
- The Impact of Customer Satisfaction on Share-of-Wallet in A Business-to-Business Environment WHITE PAPER
- The Role of Customer Delight in Achieving Loyalty WHITE PAPER
- Driving Share-of-Wallet through Customer Satisfaction and Brand Preference WHITE PAPER
- Mystery Research as a Monitoring Instrument in Complaint Management WHITE PAPER
- Ipsos Ideas Global: The New Era of Customer Relationships
Marketing Research
Articles
- Winning the War Against Private Label Brands
- QualSpace™: Gaining New Insights with Online Technology
- Three New Product Success Factors You Should Measure, Control and Own
- Which Custom Panel is Right for You: Branded Customer Community or Blind Specialty Panel?
- Placing Consumer Needs at the Forefront of Your Brand Extension Strategy
- Is Changing Your Package Worth the Cost?
- Innovation Lessons from Prior Recessions
- Travel Brands Challenged
- Canadian Households Take Priority: Their Budget is Your Bottom Line
- Financial Services: Take Segmentation to the Next Level
- Evolution Over Revolution: Canadian Marketers Tiptoe into the Digital Age
- Innovating for Growth in an Economic Downturn
- Online Social Networking Gets Down to Business
- Understanding Client Perspectives: The Smart Investment in an Uncertain Economy
- Caution: Understand the Potential of the Market Before You Enter
- Concept Screening Among U.S. Hispanics: Overcoming Benchmarking Challenges
- Why Green Should Matter to Your Business
- The Democratization of Media: A Perspective
- The Impact of Blogs on Corporate Image and Product Purchases
- Emotions: A Universal Language?
- Online Panels Helping to Shape Content: An Interview with CanWest
- Email Marketing: Canadians More Willing To Give Permission than Grant Forgiveness
- Creating Advertising That Works
- Tapping into the Hot Chinese and South Asian Marketplace
- Business Intelligence Needs Must Consider Consumer Privacy Concerns
- Using Online Interactive Forums to Gauge Readers’ Opinions and Build Ad Revenue
- Using Online Forum Insights to Refine Sales and Marketing Communication Tactics
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- Mobile Phones: Welcome to the Nomadic World
- Online Research: Gearing up a New Vision
- Luxury’s New Challenges
- Canadians are Regaining Control of their Inboxes—Are You?
- Global Research: Taking the World by Storm without Getting Wet
- Core Values and Common Traits in the Heterogeneous Hispanic American Market
- Market Structure and Landscape Studies
- Crouching Confusion, Hidden Hassles
- Package Testing is Essential…
- Shapley Value Versus TURF for Product Line Optimization
- The Right Price
- Steps to Successful Segmentation
- The Creators of Motivation Advancement in the Exploration of Emotions
- Estimating the Market Potential for New and Innovative Products
- The Online Revolution is Justified
- Power Prospecting
- Optimizing Line Extensions in Uncertain Market Conditions: A Case Study
- Analysis of New Product Attributes
- True Online Panels Offer Better Samples — Faster and More Efficiently
- Evaluating Source of Volume and Cannibalization for New Packaged Goods Line Extension Ideas
- Actionable Market Segmentation Guaranteed
- Leveraging Client-Supplied Data
- Leveraging an Omnibus
- Leader of the Pack
- Pricing It Right
- Focus On Intent
- Why Category Buying Behavior Matters
- What are a Refrigerator's Contents Worth?
Downloads
- Online, No One Can Hear you Scream CASE STUDY
- Power and Resonance in Pharmaceutical Branding POINT OF VIEW
- Heavier Responders in Online Survey Research: Professional Panel Management Matters WHITE PAPER
- Facing Reality with New Line Optimization Techniques POINT OF VIEW
- The Marketers’ Perspective on Trends, Challenges and Innovation in Canada POINT OF VIEW
- Multicollinearity in Customer Satisfaction Research WHITE PAPER
- Market Structure Studies: Total Market Understanding for Strategic Development and Innovation POINT OF VIEW
- Pricing New-to-Market Technologies: An Evaluation of Applied Pricing Research Techniques WHITE PAPER
- Tying Hispanic Cultural Values to Marketing Research WHITE PAPER
- Power Prospecting POINT OF VIEW
- Online Research Makes the Grade POINT OF VIEW
- Online Panels are the Smart Sample Choice for Online Research POINT OF VIEW
- English Versus Spanish Speaking Hispanics WHITE PAPER
- Actionable Market Segmentation Guaranteed (Part One) WHITE PAPER
- Actionable Market Segmentation Guaranteed (Part Two) WHITE PAPER
Public Opinion Research
Articles
- In Search of the Holy Grail: Establishing the Link Between Corporate Reputation and the Bottom-Line
- U.S. Hispanics Switch it Up
- The Demise of “Brand Republican”: Much Ado about Nothing?
- Online Shoppers Looking for Ways to Save
- Reflections on the 2008 Election Campaign
- Housing Intentions Hold Steady
- The ABC's of Crisis Management
- Spinning Sponsorship Gold
- Driving for Winning Results
- How Green is Too Green?
- America's Changing Driving Habits
- Canada's Changing Driving Habits
- Driving for Gold: Ipsos and ICBC Win at Predicting 2010 License Plate Sales
- What Are You Doing For Summer Vacation?
- O Canada: A Vacation Deprived Nation?
- Social Marketing and Message Testing: The Ipsos Approach
- Americans Give Thought to Retirement Plans
- Canadian Boomers: Staying Grounded in Retirement
- Canadians Embrace the Spirit of Giving this Holiday Season
- Canadians Assess Arts and Culture in Their Communities
- Net Favorability Ranking of Charities in America
- Green Marketing: Just a Tactic?
- Global@dvisor: Views from the World’s Most Engaged Consumer Citizens
- What Ordinary Citizens Are Doing To Cut Greenhouse Gas Emissions At Home
- The Food and Beverage Industry: A Healthy Reputation?
- Global@dvisor Highlights "Global Village Voice"
- Enviable Reputations Are Built Around a Solid Theme - Article for DTC Perspectives
- Getting Real – How Do Canadians View the Environment and Energy?
- Leveraging the Grapevine: How to Encourage Ethical Advocates to Build Goodwill for Your Business
- One Year Later: Key Learnings for Insurance Companies on How to Manage their Reputation
- The Resiliency Concept: It’s All About Trustmarks
- The Insurance Industry’s Reputation after Hurricane Katrina
- Corporate Social Responsibility (CSR) in Canada: Vital Signs
- The Two Americas
- New American Food Trends and Eating Habits
- One Bad Story: The Effect of Negative Press on Corporate Reputation
- Red Versus Blue
- From The Mouth Of Babes
- Americans Debate the Consequences of the War in Iraq
- The U.S. Fact File
- Americans Divided on Personal, Public Role of Religion
- The U.S. Fact File
- Public Education Heading into 2004
- The U.S. Fact File
- America's Traditional Allies React to Its Influence, Post-Iraq War
- War's Fallout
- Politics is Everybody’s Business
Downloads
- Differing Agendas at the National and Local Levels POINT OF VIEW
- Power Prospecting POINT OF VIEW
- Online Research Makes the Grade POINT OF VIEW
- Online Panels are the Smart Sample Choice for Online Research POINT OF VIEW
- English Versus Spanish Speaking Hispanics WHITE PAPER
- Actionable Market Segmentation Guaranteed (Part One) WHITE PAPER
- Actionable Market Segmentation Guaranteed (Part Two) WHITE PAPER
- Ipsos Ideas Global: The Faces of Political Seduction
- Ipsos Ideas Global: Opinions of the War, and the War of Opinions
Media Research
Articles
- Media Consumption Amongst America's Business Elite
- Media for Power Players: Reaching the Business Elite Audience
Media, Communications and Technology
Articles
- Highlighting Digital Video Behavior
- Technology Consumers Consider Both Types of Green: The Environment and Their Wallets
- The Business Elite's Quest for 'Insight'
- The Online Teen: What Marketers Need to Know
- Dissecting the Gap Between Download and Streaming Video
- Profile of the US Social Networker
- More Canadians Plugging into Online Social Networks
- Green: The New Color for Tech?
- Consumers Embracing Digital Imaging
- Online Video and Social Networking Set to Drive Tomorrow's Digital Lifestyle
- Internet Users Primed For Municipal Wi-Fi Option
- The Face of the Web: A Future with Fewer Wires
- Email Marketing: Canadians More Willing To Give Permission than Grant Forgiveness
- The New Face of the Audio/Video Digital Landscape
- The Challenge of Making an Interesting Wireless Device a "Must Have"
- When Will Digital Video Become a Reality in the Living Room?
- Cultivating Desire: Investing in Market Insights to Reap Digital Content Profits
- Evolving a Product Line for Growth: A Case Study
- Crouching Confusion, Hidden Hassles
- The Arrival of the Convergence Revolution
- Tuning In To Cable, Media & Entertainment Research
- The Hype is Back!
- Smoothing the Path of the Broadband Wagon
- Passing Fad or Next Big Thing?
Downloads
- IT Business in Canada WHITE PAPER
- Crouching Confusion, Hidden Hassles POINT OF VIEW
- Pricing-New-to-Market Technologies WHITE PAPER
- RSS – Crossing into the Mainstream WHITE PAPER
