Ipsos Ideas

Skip Navigation

Not Signed In Your status: not signed in. [ Sign in ] [ Subscribe ]

Recent Articles

Digital Delivers: Building Your Brand Online
ADVERTISING RESEARCH

Qualitative and Quantitative Measures for Advertising Pre-testing
ADVERTISING RESEARCH

Latest Downloads

Advertising Research: Target Their Baser Instincts
POINT OF VIEW

The Art of Concept Evaluation: Identifying Your Next Masterpiece
POINT OF VIEW

Differing Agendas at the National and Local Levels
POINT OF VIEW

Are You Making Informed Brand Planning Decisions?
CASE STUDY

Gimme! Lessons Learned:
Senses and Brand-Created Properties
POINT OF VIEW

Taking a Fresh Look at Measuring Trial Potential for Consumer Packaged Goods Concepts
POINT OF VIEW

The Net Promoter Debate: Of Science and Religion?
WHITE PAPER

Hot News

Advertising is an exciting business, with millions of dollars spent yearly. Yet if it doesn't reach the right audience through the right medium with the right message, all those millions go to waste.

This month, we focus on advertising research—one of the five core specializations at Ipsos. From measuring advertising effectiveness, to testing the new frontiers of the Internet, we examine the latest thoughts in the field of advertising research.

When done right, advertising's effectiveness and power is profound. Backed with good research, great advertising can create brands, turn them around, and take them to new heights.